I started in retail at 19, running stores for Best Buy, Express and West Elm — hitting 115% of sales targets (highest in the region) and learning how to lead teams, read rooms, and build structure under pressure.

Then I spent 13 years in education, building nationally recognized performing arts programs from scratch. I directed 2500+ performers, managed 1000+ volunteers, and produced 50+ award-winning productions. I founded Revolution Theatre Company and a national festival that drew 35+ teams from 10+ states and 5,000+ spectators. I was named Teacher of the Year and earned the Yellow Rose Award for my work with students with special needs.

That chapter taught me something most operators never learn: how to build culture so magnetic that people fight to be part of it.

I brought all of that into tech at Wefunder, where I built the entire customer experience organization from scratch. I cut support volume by 57%, decreased customer complaints by 94%, improved online reputation by 141%, led a redesign that increased conversion by 40%+, and reduced onboarding time-to-value by 50%.

Then Firecrawl came calling. In my first months, I opened the SF headquarters, stood up all of People Ops, initiated 76 global tax registrations, recruited our Head of Legal & Finance (cutting outside counsel costs by $25K/month), conceptualized and produced a YC hackathon that drew 495 applicants and $60K in sponsorships, and created "Firecrawl After Dark" — a monthly late-night developer shipping arena in San Francisco.

I also finished an MBA in Finance along the way, solidifying my third degree — 4.0 GPA, President's Honor Roll — because apparently I don't know how to sit still.